More Than Skin Deep: Why UPKEEP Proudly Stands with the LGBTQIA+ Community

At UPKEEP, we believe beauty is for everyone—and we mean everyone. Your skin, your identity, your story—these are what make you beautiful. Whether you’re coming in for Botox, a glow-up facial, or simply a confidence boost, we want you to feel empowered to show up exactly as you are.

This Pride Month, we’re proud to celebrate the LGBTQIA+ community—not just with rainbow graphics or one-time posts, but with real action, real inclusion, and real love. Our team is deeply committed to creating a space that’s safe, supportive, and affirming, not just in June, but 365 days a year.

We know that historically, not all beauty spaces have felt welcoming. That’s why we’ve made it a core mission to flip that script. At UPKEEP, our services are never gendered, our consultations are never one-size-fits-all, and our staff is trained to approach every interaction with empathy, respect, and understanding. Whether you’re trans, non-binary, gay, lesbian, bi, queer, questioning, or simply exploring your own version of beauty—we’re here for you. You are safe here. You are celebrated here.

Inclusivity isn’t just something we say—it’s something we practice. From the products we carry, to the way we structure our booking system, to the partnerships we seek and the team we build, we strive to reflect the diverse and beautiful community we serve. Our goal is to create a culture where every client and team member feels represented, uplifted, and never pressured to be anything but their true self.

And let’s be real—Pride is also about JOY. About owning your story. About glowing up, showing out, and living out loud. So if you want to come in with your pronouns, your partner, your sequins, your sass, or your fabulous self in full bloom—we say YES. We are so here for it.

To our LGBTQIA+ family: thank you for trusting us. Thank you for showing up. Thank you for making our space more vibrant, more honest, and more full of love.

This month, we honor you. Every month, we stand with you.

Love always,

Team UPKEEP